Behind the scenes
The name ‘Erica Berry’ has become synonymous in Yorkshire with fabulous floristry.
The gorgeous flower shop in Ilkley, which has been open since December 2014, offers the finest quality blooms from classic favourites to more unusual, carefully-selected flowers.
Erica has worked in floristry all of her life. It was Erica’s flair for the continental style that caught Petra Schouten’s eye over two decades ago and she took over the business in December 2019.
Petra is a powerhouse of knowledge, creativity and innovation, which will ensure Erica Berry Flowers continues to blossom and thrive in the future.
Our emphasis is on individual and creative designs
Dutch-born Petra grew up within Holland’s trailblazing floristry industry and as a very young child often accompanied her father to the Dutch flower auctions Aalsmeer, the heart of the Dutch flower trade, international flower traders, florists, growers and the most amazing inspiring floriculture exhibitions throughout Europe.
Her first floristry job at 13 was in an quaint trendy Amsterdam flower shop and by the time she was 19 she had received her full floristry education.
Petra began working in export when she was 21 and put her floristry knowledge into creating and developing products, selling as well as advising customers on what to range. She relocated to the UK in 1999 after falling in love with the country during a business trip.
Petra had a very successful corporate career as a buyer at Tesco, Co-op and Morrison’s with her natural sense of style and gift of knowing what customers wanted, but after over a decade she began to feel detached from her original passions – horticulture and floristry.
Petra’s corporate background and close relationship with growers around the world has given her invaluable and in-depth knowledge of the products and industry. She continues to think globally and is scaling this down to grow the business.
Meet The Team
Come and meet Petra and the team in person at our lovely shop full of the most amazing blooms, plants, hand tied bouquets, arrangements and complementary gifts on 5 Railway Road, just off Brook Street, in Ilkley, LS29 8HQ.
You can also email firstname.lastname@example.org or call 01943 968118 to find out more.